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Next-Phase COVID Communications: Bridging From Need to Oppor
The spread of COVID-19 across the United States this spring was an unprecedented crisis for hospitals and health systems. Leadership scrambled to accommodate the operational demands of incoming cases. Development officers were enlisted to serve on multiple fronts, from supporting communications to acquiring PPE and transporting supplies. Donors called in, anxious to help, eager to contribute emergency funds and make gifts-in-kind of food and supplies. As we approach summer, health care systems are better prepared to manage a continuing pandemic, but uncertain of its course or duration. For Advancement leaders, the challenge is to transition from a need-based framework to an opportunity-based one. But how do they simultaneously pursue their pre-virus priorities? How has COVID changed what will resonate with donors? SteegeThomson, a firm devoted exclusively to nonprofit fundraising and marketing communications, will facilitate a webinar featuring a panel of AHP members from prominent hea
When
6/5/2020
Program
Friday, 05 June 2020
Description
Next-Phase COVID Communications: Bridging From Need to Oppor
Time
2:00 PM - 3:00 PM
6/5/2020 2:00 PM
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