Events

A Fundamental 1-Year Re-Vamp Through Analytics and Creative

Join Jeff Johnson, Senior Director of Inova Health Foundation, one of the mid-Atlantic region’s leading health systems, and Scott Bell, Vice President, Client Services at MarkeTeam, for a webinar outlining a revamp of Inova’s fundraising program through initial data discovery, analytics, strategic road mapping, modeling, launching new patient and mid-level programs, new creative, and the payoff...all in a single year. This session is targeted to all levels of experience and will provide a wealth of information that will allow you to turn around • or even start • a fundraising program in a single year. Highlights will include establishing the value of patients vs. outside list acquisition, bringing together a variety of midlevel programs to launch under a new unified brand, changing messaging to appeal by service line instead of facility, advanced modeling tactics, measures of success, and managing both pitfalls and wins with senior management, with a review of COVID-19 emergency fundr
When
9/2/2020

Program


Wednesday, 02 September 2020

Description
A Fundamental 1-Year Re-Vamp Through Analytics and Creative
Time
2:00 PM - 3:00 PM
9/2/2020 2:00 PM

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