In our relationship-forward industry, we need to identify the subtle nuances between marketing and engagement, communication as glue-not bait. We also need to become experts at brand synergy and alignment. We need to change how we define communication. Communication can no longer be a bolt-on, stand-alone endeavor or deliverable. Our communication efforts must have the soul of a storyteller, be driven strategically and supported by data-but not data alone. The Marketing & Communications course will teach critical areas of communication competence while also providing leading-edge thought leadership, practical takeaways and examples of what works, what doesn't and the reasons why.
8/11/2020 - 9/3/2020 12:00 PM