Events

2025 AHP Madison Institute

Week-long learning intensives on a variety of need-to-know topics

The AHP Madison Institute offers healthcare development professionals an unparalleled opportunity to learn, share, and develop connections, as well as make life-long professional contacts in a supportive and highly targeted learning environment. It’s a year’s worth of learning in just five days. With tracks on a variety of subjects to choose from, you're sure to find one that offers solutions to ensure your current and future success. 


Register a Group

Full Tracks

Register by
April 9		 Register by
May 7
 Register by
July 16
AHP Prime $2,649 $2,779
$2,899
Member $2,899 $3,039 $3,159
Nonmember $3,659 $3,799 $3,919

Mini Tracks

 Register by
April 9
 Register by
May 7		 Register by
July 16
AHP Prime $1,269 $1,389 $1,509
Member $1,389 $1,519 $1,639
Nonmember $2,149 $2,279  $2,399


Executive Leadership Track

  
AHP Prime $4,069
Member $4,399
Nonmember  $5,339

When
7/21/2025 - 7/24/2025

Program


Monday, 21 July 2025

Description
Track 1 | Fundamentals of Healthcare Development
This fast-paced, highly participatory track provides an overview of skills and knowledge required within a comprehensive development program. A focus on personal gift solicitation is complemented by an overview of special event fundraising and annual, major, and planned giving. Special sessions address board and physician giving and tax laws (separate sessions for U.S. and Canadian participants). Attendees will also learn about development structure, strategic planning, and how privacy laws affect fundraising.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Track 2 | Annual Giving
This course is a comprehensive account of annual giving strategies, tools, skills, and approaches for specific constituencies and other keys to success. Learn new skills, gather ideas and be inspired. Expert faculty and classmates share proven approaches you can use on the job to increase your fundraising revenue and to build a pipeline of donors for major, planned, and campaign gifts. Walk away with tools you can use immediately at your organization to build or update your annual plan.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Track 3 | Elements of Major Gifts
This course is a comprehensive journey through the world of major gifts, from concept to the practical application of knowledge for cultivation and solicitation strategies. Students will have the opportunity for one-on-one consulting time with faculty and will leave with individual action plans to implement immediately.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Track 4 | Major Gift Initiatives and the Campaign
Your organization must decide on the best approach in enhance your major gift program. This may include a capital or comprehensive campaign or a modified and targeted approach included in a mini-campaign or special (major) gift initiative. This track is designed and presented by seasoned professionals who will guide you in determining what strategy is best for your situation and implementing the exact structure and plan for the greatest level of success. You will work through all strategic components of a major fundraising campaign—from the inception of the “big idea” with the feasibility study to working through how to appropriately make your asks to celebrating achieving your goal and effectively stewarding those who participated in your success.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Track 5 | Advanced Skills for Major Gifts
This track will focus on successful leadership and problem-solving skills to better motivate and engage healthcare CEOs, volunteers, and investor-type donors in major gifts program. Participants are required to bring actual solicitation experiences and challenges for group case work discussions and solutions.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Track 6 | Philanthropy Operations
The Philanthropy Operations track provides an overview of the many roles and responsibilities that are typically fulfilled by philanthropy operations managers and the competencies and skills needed to supervise and lead a team of professionals focused on the operations of your organization. Atendees will be encouraged to share their organizations' operational structures and collaborate on overcoming challenges.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Track 7 | Executive Leadership
This track will strengthen the skills of those in senior leader roles and prepare the next in line for the evolution of healthcare and your place in it. Designed for you by fellow practicing executive leaders, the curriculum answers the increasing demands of lead philanthropy roles, delving into several domains and including enrichment opportunities. Since we all know that networking is often just as important as the core content, each day is structured to include a “Daily Dialogue” with plenty of time for us to interact and learn from each other.
Time
7/21/2025 7:00 AM - 7/24/2025 6:30 PM
7/21/2025 7:00 AM

Mini Track A | Philanthropy Marketing & Communications
In our relationship-forward industry, we need to identify the subtle nuances between marketing and engagement, communication as glue—not bait. We also need to become experts at brand synergy and alignment. We need to change how we define communication. Communication can no longer be a bolt-on, stand-alone endeavor or deliverable. Our communication efforts must have the soul of a storyteller, be driven strategically and supported by data—but not data alone. The Marketing & Communications mini-track will teach critical areas of communication competence while also providing leading-edge thought leadership, practical takeaways and examples of what works, what doesn’t and the reasons why.
Time
7/21/2025 7:00 AM - 7/22/2025 5:00 PM
7/21/2025 7:00 AM

Mini Track B | Healthcare 101 for Experienced Fundraisers
Wondering what all these acronyms mean, why the administration is structured the way it is, how to understand hospital finances, stay on the right side of patient privacy laws, or best work with clinicians? This mini track is for you. The healthcare sector can be confusing, and this course will help demystify the seemingly endless complexity of your new role. Get up the learning curve fast so you can focus on the critical work of supporting your organization's mission by working with donors.
Time
7/21/2025 7:00 AM - 7/22/2025 5:00 PM
7/21/2025 7:00 AM

Mini Track C | Charitable Gift Planning
Discover the art and science of charitable gift planning in this comprehensive course. Focus will be given to what charitable gift planning can do for your organization and its donors, gift planning instruments, and practical application. Faculty will draw clear distinctions between planned giving and charitable gift planning and why the latter will benefit your organization and its donors. Explore ways to integrate charitable gift planning into more of your donor conversations in order to facilitate deferred, blended, and non-cash asset gifts. Giving vehicles such as trusts, bequests, qualified charitable distributions, real estate, and donor-advised funds will be highlighted with an emphasis on case studies. In addition, donor identification, marketing, stewardship, and the gift planning donor conversation will be a focus in this course. Emphasis will also be placed on ´small shop’ program design and implementation, and the marketing of gift planning from the donor’s perspective. Walk away with practical tips and tools you can use immediately at your organization to build an effective planned giving program that will help attract, inspire and retain your most loyal donors.
Time
7/21/2025 7:00 AM - 7/22/2025 5:00 PM
7/21/2025 7:00 AM

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