Crafting your Appeal: What makes your appeal to donors…appealing? Learn to combine the art of the pitch, proven philanthropic strategies and classic storytelling techniques to develop a case for support that leaves your donors empowered and inspired. The husband-and-wife team of Jessica and Nathan Cernosek use their nearly two decades of non-profit fundraising experience to walk you step-by-step through each detail of the case-building process. From building emotional context to presenting medical information and statistics to greatest effect, this course gives you the tools you need to tell your story • and the story your donors want to tell about themselves.