On Demand: Next-Phase COVID Communications: Bridging Need

The spread of COVID-19 across the United States this spring was an unprecedented crisis for hospitals and health systems. Leadership scrambled to accommodate the operational demands of incoming cases. Development officers were enlisted to serve on multiple fronts, from supporting communications to acquiring PPE and transporting supplies. Donors called in, anxious to help, eager to contribute emergency funds and make gifts-in-kind of food and supplies. As we approach summer, health care systems are better prepared to manage a continuing pandemic, but uncertain of its course or duration. For Advancement leaders, the challenge is to transition from a need-based framework to an opportunity-based one. But how do they simultaneously pursue their pre-virus priorities? How has COVID changed what will resonate with donors? SteegeThomson, a firm devoted exclusively to nonprofit fundraising and marketing communications, will facilitate a webinar featuring a panel of AHP members from prominent health systems across the country to share what they are hearing from donors and how they are preparing their messaging for the next phase of the COVID pandemic. The discussion will be based on a survey of AHP members to be conducted in May, including questions such as: • In the first weeks of the COVID pandemic, did you send out specific appeals for emergency funds? What was the response? • How did you spend the funds raised during the initial weeks of COVID? • How did you thank donors and communicate the impact of their donations? • Have you publicly communicated the impact of your institution’s heroic response during the pandemic? In what ways?


Friday, 05 June 2020

12:00 PM - 12:00 PM
6/5/2020 12:00 PM

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