Events

On Demand: Disrupt Your Non-Profit Thinking

For-profit organizations tend to drive innovation and creative thinking in today’s complex and dynamic marketing landscape—but it doesn’t have to be that way. How can hospitals and healthcare foundations apply for-profit strategies with significant results? In our presentation, we’ll showcase some of the latest digital trends currently shaking up the consumer, retail and political industries—and identify which could make waves in healthcare tomorrow. We’ll use industry examples to demonstrate how simple, yet powerful storytelling and strong visuals can make a big impact in email marketing and online ads—plus how unexpected humor and personalization can drive connection, even attracting new audiences. Finally, we’ll discuss how predictive modeling and advanced analytic tools like empty cart and re-engagement campaigns can inspire and re-activate donors. Whether you need inspiration for something new in your strategy, or you simply want to learn, this presentation will inspire you.
When
6/17/2020 - 6/17/2022

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