AHP's Virtual Institute 2021

AHP's Virtual Institute 2021
7/12/2021 - 12/31/2021


This course explores the components of a successful planned giving program, offering an in-depth explanation of planned gift instruments (in both the United States and Canada) and their uses in funding major gifts. This year, understanding the impact of the Tax Cuts and Jobs Act of 2017 on planned giving will be an important benefit derived from attending this course. Emphasis will also be placed on ´small shop’ program design and implementation, and the marketing of gift planning from the donor’s perspective. Walk away with practical tips and tools you can use immediately at your organization to build an effective planned giving program that will help attract, inspire and retain your most loyal donors. This track is for individuals who have completed the Fundamentals of Resource Development program or a comparable introductory program; those with several years of fundraising experience; and those wanting to initiate a planned giving program or improve an existing one.
8/10/2021 11:30 AM - 8/27/2021 1:30 PM
8/10/2021 11:30 AM

The Hospice Philanthropy track provides an in-depth overview of the key elements of a comprehensive development program for hospice. Discussion will include proven strategies in annual giving, major and planned giving as well as stewardship techniques designed specifically for grateful hospice patient families. This three-day track will include content specifically tailored to the hospice environment. This track is ideal for development professionals assigned or seeking hospice fundraising responsibilities, whether it is one of many service lines assigned to you or your singular focus.
8/10/2021 12:00 PM - 8/24/2021 1:30 PM
8/10/2021 12:00 PM

Your organization must decide on the best approach in enhancing your major gift program. This may include a capital campaign, but may necessitate a modified and target approach included in a mini-campaign or special (major) gift initiative. This Track is designed and presented by seasoned professionals who will guide you in determining what strategy is best for your situation and implementing the exact structure and plan for the greatest level of success. You will work through all strategic components of a major fundraising campaign—from the inception of the “big idea” to the celebration that marks the achievement of the goal and the effective stewardship of those who participate in your success. The Track emphasizes the evaluation of each participant’s own situation, and facilitates experiential learning through a series of workshops, group interaction and personal assessment and team exercises. This track is designed for anyone at a health care organization who is either in the middle of, or contemplating the start of, a major fundraising initiative, including staff and administrative personnel, board members and key volunteers.
8/16/2021 9:15 AM - 8/25/2021 12:45 PM
8/16/2021 9:15 AM

In our relationship-forward industry, we need to identify the subtle nuances between marketing and engagement, communication as glue—not bait. We also need to become experts at brand synergy and alignment. We need to change how we define communication. Communication can no longer be a bolt-on, stand-alone endeavor or deliverable. Our communication efforts must have the soul of a storyteller, be driven strategically and supported by data—but not data alone. The Marketing & Communications mini-track will teach critical areas of communication competence while also providing leading-edge thought leadership, practical takeaways and examples of what works, what doesn’t and the reasons why.
8/17/2021 10:00 AM - 9/14/2021 11:30 AM
8/17/2021 10:00 AM

Sign In