AHP's Virtual Institute 2021

AHP's Virtual Institute 2021
When
7/1/2021 - 12/31/2021

Program


Date Not Specified

 
This fast-paced, highly participatory track provides an overview of skills and knowledge required within a comprehensive development program. A focus on personal gift solicitation is complemented by an overview of special event fundraising and annual, major and planned giving. Special sessions address board & physician giving and tax laws (separate sessions for U.S. and Canadian participants). Attendees also will gain an understanding of development structure, strategic planning, and how privacy laws affect fundraising. This track is ideal for those who are new to fundraising—or for those who want to broaden their understanding of health care development. The Fundamentals of Resource Development track is a great foundational course that will help prepare participants for any of the other AHP Madison offerings in subsequent years.
Not specified

Now featuring expanded and updated content in social media, metrics, grateful patient programs and tools for building a donor pipeline. This course is a comprehensive account of annual giving strategies, tools, skills and approaches for specific constituencies and other keys to success. Learn new skills, gather ideas and be inspired. Expert faculty and classmates share proven approaches you can use on the job to increase your fundraising revenue and to build a pipeline of donors for major, planned and campaign gifts. Walk away with tools you can use immediately at your organization to build or update your annual plan. This track is for individuals who want to increase their expertise in annual giving, who have two or more years of fundraising experience or who have completed the Fundamentals of Resource Development track or a comparable introductory offering.
Not specified

This course is a comprehensive journey through the world of major gifts, from concept to the practical application of knowledge for cultivation and solicitation strategies. Students will have the opportunity for one-on-one consulting time with faculty and will leave with individual action plans to implement immediately. All students will work on a capstone project to be presented on the final day of class. This track is designed for anyone beginning their career in health care philanthropy, or just venturing into major gifts after having worked in other fundraising capacities or careers. In addition, anyone who has been in the major gifts arena for a year or two and wishes to gain more confidence, this class is designed for you.
Not specified

Your organization must decide on the best approach in enhancing your major gift program. This may include a capital campaign, but may necessitate a modified and target approach included in a mini-campaign or special (major) gift initiative. This Track is designed and presented by seasoned professionals who will guide you in determining what strategy is best for your situation and implementing the exact structure and plan for the greatest level of success. You will work through all strategic components of a major fundraising campaign—from the inception of the “big idea” to the celebration that marks the achievement of the goal and the effective stewardship of those who participate in your success. The Track emphasizes the evaluation of each participant’s own situation, and facilitates experiential learning through a series of workshops, group interaction and personal assessment and team exercises. This track is designed for anyone at a health care organization who is either in the middle of, or contemplating the start of, a major fundraising initiative, including staff and administrative personnel, board members and key volunteers.
Not specified

This track will focus on successful leadership and problem solving skills to better motivate and engage health care CEOs, volunteers and, ultimately, the investor-type donor in your organization’s major gifts program. Participants are required to bring actual solicitation experiences and challenges for group case work discussions and solutions. Experienced health care major gifts officers (minimum of five years in a major gifts capacity) will explore the skills and processes required to expand and maximize their major gift program potential and their career path in today’s changing health care environment. While not a prerequisite, it is recommended that participants have completed the Major Gifts and Capital Campaign Tracks offered at the Madison Institute or similar course work.
Not specified

This course explores the components of a successful planned giving program, offering an in-depth explanation of planned gift instruments (in both the United States and Canada) and their uses in funding major gifts. This year, understanding the impact of the Tax Cuts and Jobs Act of 2017 on planned giving will be an important benefit derived from attending this course. Emphasis will also be placed on ´small shop’ program design and implementation, and the marketing of gift planning from the donor’s perspective. Walk away with practical tips and tools you can use immediately at your organization to build an effective planned giving program that will help attract, inspire and retain your most loyal donors. This track is for individuals who have completed the Fundamentals of Resource Development program or a comparable introductory program; those with several years of fundraising experience; and those wanting to initiate a planned giving program or improve an existing one.
Not specified

Excellent fundraising skills are crucial for professional advancement, but each stage of a development officer’s career demands more and better leadership and management skills. This comprehensive, interactive program focuses on contemporary leadership and management strategies to prepare participants for the challenges of a health care development executive. You should attend if you have completed the Fundamentals of Resource Development program or a similar educational program, and have at least five years of management experience in fundraising.
Not specified

The Philanthropy Operations track provides an overview of the many roles and responsibilities typically fulfilled by philanthropy operations managers and the competencies and skills needed to supervise and lead a team of professionals focused on the operations of your organization. Attendees will be encouraged to share their organizations' operational structures and collaborate on overcoming challenges. This track is ideal for those who provide operations support to their organization and aspire to be in a leadership role or are currently in a leadership role and want to learn how to maximize their scope.
Not specified

The Hospice Philanthropy track provides an in-depth overview of the key elements of a comprehensive development program for hospice. Discussion will include proven strategies in annual giving, major and planned giving as well as stewardship techniques designed specifically for grateful hospice patient families. This three-day track will include content specifically tailored to the hospice environment. This track is ideal for development professionals assigned or seeking hospice fundraising responsibilities, whether it is one of many service lines assigned to you or your singular focus.
Not specified

In our relationship-forward industry, we need to identify the subtle nuances between marketing and engagement, communication as glue—not bait. We also need to become experts at brand synergy and alignment. We need to change how we define communication. Communication can no longer be a bolt-on, stand-alone endeavor or deliverable. Our communication efforts must have the soul of a storyteller, be driven strategically and supported by data—but not data alone. The Marketing & Communications mini-track will teach critical areas of communication competence while also providing leading-edge thought leadership, practical takeaways and examples of what works, what doesn’t and the reasons why.
Not specified

Sign In