For years, healthcare philanthropy has focused on major donors - relying on patients, events, and relationships in the community to reveal transformational generosity. But, times have changed and so has our opportunity as fundraisers. Often referred to as the ‘gap’, Mid-level is now the hub of a fundraising ecosystem – connecting annual fund to major gifts, marketing to development, and face to face to digital. This session will explore how your mid-level program can be positioned to scale and sustain generosity in the modern age