Come learn about a creative and very successful fundraising
appeal that combined multiple techniques including matching gifts, direct mail,
major gifts, and recognition. This creative idea had a fantastic return on
investment, low cost to raise a dollar, and over $4,000,000 in net
contributions! The team will outline canceling our annual hospital gala ball
due to the pandemic and pivoting to surpass the fundraising total of the
previous year’s ball. Learn how we listened to the event’s largest
sponsor to keep the community engaged and focused on reaching our capital
campaign goal. The team produced the Sheetz Challenge, which raised $4.1
million against just $60,000 in expenses. Join us to hear how listening to
donor motivations moved our staff to be very creative and raise lots of money
for the capital campaign in a short period of time.