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Transforming Direct Mail: Lessons from Bringing it In House
Is your direct mail program meeting its full potential? Are you ready to breathe new life into your status quo solicitation schedule? …Maybe it’s time to bring your direct mail program in house!
It’s a daunting idea, but it can be so worthwhile.
At UHN Foundation, over a decade with the same direct mail vendor had led to limited innovation and confusing strategy, ghosts of old tactics remained, even if the budget to fully realize them did not.
Join Chelsea Dowson as she shares how bringing UHN Foundation’s direct mail program in house has improved ROI, response rates, saved money, and reinvigorated the direct response strategy.
From the data that sparked the idea and bold leaps for faith that started the plan, Chelsea will take you on the journey that led to bringing direct mail in house. She will share how evaluating year over year program metrics influenced strategic decisions, key insights from redeveloping process and the ongoing day-to-day of management a mail program in house.
Even if bringing your mail program in house is not the right decision for your organization, you will be inspired to take a deeper look at your data and think about what’s next for you in direct mail.
Learning Objectives:
-How to use data to understand program health and justify strategic decisions.
-How to evaluate if bringing their direct mail program in house is a solution for their organization to reduce expenses and improve ROI.
-How to manage internal and external stakeholders to get buy in and create a team to help execute your program.
Speaker:
Chelsea Downson, CFRE |
Senior Development Officer, Direct Response |
UHN Foundation
Having worked in digital fundraising and leadership giving, Chelsea soon realized her true passion was direct response. In her current role at UHN Foundation, Chelsea is revitalizing the direct mail program using data to evaluate program performance and plan exciting donor journeys for supporters. She loves sharing her enthusiasm for data with colleagues.
When
11/21/2024 2:00 PM - 3:00 PM
Program
Thursday, 21 November 2024
Description
Transforming Direct Mail: Lessons from Bringing it In House
Time
2:00 PM - 3:00 PM
11/21/2024 2:00 PM
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