In our relationship-forward industry, we need to identify the subtle nuances between marketing and engagement, communication as glue—not bait. We also need to become experts at brand synergy and alignment. We need to change how we define communication. Communication can no longer be a bolt-on, stand-alone endeavor or deliverable. Our communication efforts must have the soul of a storyteller, be driven strategically and supported by data—but not data alone. The Marketing & Communications mini-track will teach critical areas of communication competence while also providing leading-edge thought leadership, practical takeaways and examples of what works, what doesn’t and the reasons why.
7/16/2023 5:00 PM - 7/18/2023 1:00 PM